Companies now focus on influencer marketing by targeting specific key individuals rather than the target market. Influencer marketing is a trending marketing technique to the advertising game, and is one that is gaining in popularity. In Singapore, we see talented, influential bloggers or youtubers such as Naomi Neo, speishi, Night Owl Cinematics just to name […]


Since the wearable technology market came into existence, most of its focus has been on entertainment. With the rise of wearable tech in Virtual Technology and Augmented Reality, gaming enthusiasts experienced a revolution in the way games are played. Besides gaming, entrepreneurs are exploring the possibilities of integrating wearable technology in healthcare. Several exciting products […]